Ok...so I am not going to spend time on a long explanation, but what I will say is that;
all airlines have an intricate model for ticket pricing.
The rule of thumb is "try to book in advance" this usually helps in getting the cheapest
ticket price.
If you have flexible travel dates...choose weekdays instead of weekends.
There are many reasons for this; 1) Airline flights are usually full on the weekends,
thus less chance of getting a free seat next to you.
2) There is actually a price difference, it cost less to travel during the week than on
the weekends. "however, the marketing department monitors passenger trends
and sometimes the price is more"
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